SEO Software: Pros and Cons
SEO Tools: Pros and Cons
One of the common trends in a nowadays SEO is a tendency to try to not using automatic SEO tools. It is even said that using automated software can hurt your SERPs. On the other side of the coin, search engine optimization is a sphere where the amount of tedious routine actions is huge. Doing all of it manually is much more complex and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to determine which jobs can be performed manually indeed, and which ones are better to perform automatically.
1) Writing content. There are a number of applications that provide automatic synonymizing of any text. There are products that even claim to create human-readable texts generated totally automatically. Obviously, until machines will begin to comprehend the sense of a text, they won’t be able to make a more or less natural looking automated content. So this task should be performed 99% manually for now. Hire a good copywriter and make a quality content for your site, instead of throwing those funds into some “advanced” utility that does this automatically.
2) achieving backlinks. This is the second important SEO action, though somebody could name it the first. A quality link building needs you to overview a bunch of potential link partners and filtering only those sites that are highly related to your one, with a quality content and a trust rating at the same time. This job can be made automatic a little, because you don’t have to discover potential linking sites by hand. Nevertheless, the final judgement still is upon you. It is you who should evaluate the quality of websites and measure their relevance to your theme. Finding link partners is only 10% of the entire job. The rest is done manually.
3) Checking search engine positions. Generally, you use this to value your efforts – whether you’re doing right, or your activity doesn’t fit the target. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a large depth. If your website isn’t located within the first 20-30 positions – nobody sees it anyway. So in a SEO practice it is better to restrict web ranking checks with first 4-5 pages. However, if there is a significant number of keywords to monitor, the process may still eat a large amount of time. And here is where the automation is really irreplacible! With an automated SERP checker you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should only use search engine friendly software, to exclude possible problems with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your field is another job that is easy to automate. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are hundreds of methods of finding good keywords and many of them can be dug through automatically.
All in all, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking